Excited to share that our client Hadley Property Group has submitted a hybrid planning application for the transformation of 980 Great West Road in Brentford, west London. The scheme reimagines the prominent GSK House site along the M4 corridor not only as a vibrant new community, but as a model for regenerative, circular development.
Haworth Tompkins
is leading the masterplan and designing several plots across the site, with dRMM, Metropolitan Workshop LLP and Studio Egret West, as plot architects, Studio Egret West as landscape architects and Turley as planning consultant.
Spanning 13 acres, this pioneering development aims to deliver:
- Around 2,300 new homes, with 35% affordable
- Mixed tenure housing including Build to Rent, Co-living, Purpose-Built Student Accommodation
- Over 330,000 sq ft of commercial, retail and community space
- More than 60% of the site as public realm, with new play areas, gardens and riverside access
- A 50% embodied carbon saving through the retention and adaptation of existing structures
Designed with a reuse-first approach and shaped by extensive community engagement and co-design, 980 Great West Road will deliver a vibrant new neighbourhood that balances housing, employment and sustainability.
Haworth Tompkins worked with Hadley to develop the project's pioneering low-carbon strategy, retaining the basement and substructure, significantly shaping the masterplan and heavily influencing the proposed building heights and locations, while also freeing up the ground floor for active uses. Two key buildings from the original campus, including the high-rise tower, will be retained and adapted, with their reuse being integral to the overall low-carbon approach.
Studio Egret West are leading the design of the retained tower, which will contain generously proportioned homes with oversized balconies, large communal areas, shared amenity spaces and a large rooftop conservatory. Reconnecting the historical island site to Boston Manor Park, the River Brent and Brentford High Street is also key to the site’s placemaking credentials. Studio Egret West has designed a generous and accessible landscape that sees more than 60% of the site given over to public realm, including play areas, gardens and riverside access.
The regeneration of 980 Great West Road represents a rare opportunity to deliver large-scale housing, employment and social infrastructure while radically reducing environmental impact through adaptive reuse. The proposals will save thousands of tonnes of the site’s embodied carbon footprint while setting a precedent for large-scale, sustainable urban regeneration.
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